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The alternative way of making money is to experiment with DIY publishing. It’s much more practical to think of the card industry as a sideline for most artists and view it as an extra revenue stream. Realistically, it’s unlikely that most freelance workers will be able to generate enough money from their designs to make a living through publishers alone. An artist can make a living designing greeting cards but they need to be prolific and have the ability to create a large number of popular designs consistently. This is considered a very bad practice and destroys your reputation.Ĭan You Make a Full-Time Living by Designing Greeting Cards for Companies? You can submit your designs to as many publishers as you like but once you are accepted by one company you should never sell the same style of work to anyone else, not whilst under contract. TOP TIP: Successful images are ‘above the fold’, and that means the top half of the card will be prominent on the card rack and must attract the eye. They are looking for your professionalism, creativity, and market awareness. They may want to see more examples of your work submitted in the same style. Be patient because some companies deal with submissions in batches. If the company is interested they will probably ring you back. Include your website address and contact details.

Find out who to talk to and their email address.ĭon’t send hi-res master files at this stage and never send the originals. Ring up the company and ask if they accept freelance work and then ask how they prefer to accept submissions. If you need some help, this is a popular course on Skillshare (affiliate) The artist can expect to be paid quarterly and receive a sales report and a statement. The artist receives 5+% royalties depending on the number of sales. Advance Royalty FeeĪ goodwill advance payment is paid to the artist in the range of £500- £1000 with another 5% royalty on top when an agreed threshold has been met.

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The artist receives an agreed fee ($150/£100+) plus a royalty payment on each card sold, typically about 3+% of the trade price.

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When the period expires, the full rights revert to the artist. Typically, greeting card publishers have the right to use a piece of artwork for an agreed fee ($150/£100+) for an agreed period of time. When that period comes to an end the full rights revert to the artist. The artist is paid a one-off fee for the ownership of a design for an unlimited period of time. The payment options are as follows: Flat Fee

GREETING CARD SHOP 33 PRINT LICENSE

The most common way for designers to license their work is either on a flat-fee basis or in exchange for royalties.Ī publisher will issue a contract covering the copyright/license period, terms of payment, rights of usage, and worldwide rights. However, I only promote products I like and recommend) How Do Greeting Card Companies Pay Freelance Artists? (I get commissions for purchases made through links in this post. Sound interesting? Let’s dig a little deeper. They are the best markets in the world with the average American buying 30 cards a year and the average Brit buying 33. The greetings card industry is huge, it’s a $7.5 billion business in the USA and worth £1.75 billion in the UK. Artists can expect 3% – 6% royalties with a typical minimal advance of $150 or £100. In the UK the industry standard flat fee is around £150–£250 per design. Greeting card companies generally pay a flat fee which ranges between $275 and $500 in the US. Greeting card companies are always in need of new designs, however, it is important to understand how much money greeting card companies pay artists for their designs so you can decide if it’s worth the effort.

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